The History of Business

Apple was one of the biggest success stories of all. The beginnings of Apple started with a simple computer Wozniak built machine assembly. It 'was the summer of 1971, Wozniak 9:16 p.m. jobs each introduced by a mutual friend, Bill Fernandez. Wozniak pointed out, believed the work computer and built his simple machine works Jobs impressed to the point, you could sell for a profit. It 'been there, would form a strong friendship, why notonly share a passion for computers, but because they are both foreigners and for the first time they had a great understanding, respect and admiration for each other's skills, personality and intelligence known. They began the project by selling some assets Apple: Wozniak of HP scientific calculator and Jobs' VW, raised $ 1,300 and collected their first prototypes in the bedroom Jobs. When the project became too big for the bedroom, they moved to the draftgarage at home Jobs, was on a huge wooden bench that served as the first production site. The computers were built by hand and Wozniak first shown to the public at the Homebrew Computer Club the sale of a number of machines Apple was founded in 1976 by ​​1 April 1980 and went public Dec. 12.

So the question is how Apple has a great success could be maintained? Understanding Apple has maintained its success by its ability towhat consumers want before consumers know what they want, creating hopes that Apple continues its creative innovation and unique design that is affordable, stylish, easy to use. They also succeeded in developing a brand in high-tech world, and Chanel in the fashion world to create. You can easily see whether there is an apple-Pad is the I-Pod, the I-phone, the Mac Air or I-. It 's a product that defines its identityRequest, the company that a person is highly innovative, intelligent, elegant, and apart from the crowd to see. This is pure marketing genius.
marketing genius of Apple has seen this company, as well as their expectations of the business world. While so many companies struggling to break even in the current recession, Apple is getting stronger by the day. The last three years, Apple has seen profits grow, take a look at these numbers:

Gainfrom 8.2 billion euro in 2007, followed by a gain of 11.2 billion in 2008 and most recently a profit of 17.2 billion in 2009. This is more than a growth of 100% of profits 2007-2009 - unbelievable!
With those profits, and the constant innovation of Apple's next thought? My bet will be renewed another great product that we never thought it would or should be, but at the end of our wish list.

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